BLACK MEMORY CARDS A Camera Store Exclusive.

Why should you buy BLACK?

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Delkin BLACK are......

3 Times Stronger & Virtually Unbreakable SD: Able to Withstand up to 45 lbs. of Force SD & microSD are Waterproof & Dustproof SD & microSD are Rated for Extreme Temperatures Fast, Flawless Performance up to 160MB/s Free 48 Hour Replacement

Product Description Delkin BLACK memory cards combine industrial strength & reliability with unparalleled speed, plus a quality guarantee like no other card. This exclusive media is sold only through authorized camera stores that are chosen for their commitment to customer service & knowledgeable staff. BLACK is the toughest, most reliable & trustworthy memory cards on the market.

CF BLACK Durability Test

Unbreakable BLACK memory cards are designed to be the strongest memory cards ever built, and are virtually unbreakable. Our BLACK SD cards utilize a solid molded design where the “brains” of the card are completely sealed inside and protected, making them 3 times stronger than a regular SD card and able to withstand over 45 pounds of impact. Our BLACK CF cards utilize a molded and anodized metal outer case, which protects them from up to 80 pounds of force or impact. Unlike a regular memory card that uses a standard plastic housing that is prone to breakage or damage during normal wear and tear and storage, BLACK memory cards take advantage of stronger materials to protect them from damage over the lifetime of the card.

Waterproof & Dustproof SD and microSD BLACK cards utilize a sealed & molded design for protection against water damage and foreign debris, even when fully submerged for up to 72 hours.

Rated for Extreme Temperatures Whether you’re shooting in the heat of the desert, the frigid temperatures of the arctic, or you just happen to leave your memory cards in a hot car during the day, you can shoot with the assurance that BLACK Memory Cards are rated to withstand extreme temperature variations. BLACK SD and microSD memory cards are rated for temperature ranges from -13°F to 185°F (-25°C to 85°C), and BLACK CF memory cards are rated for temperature variances between 32°F to 158°F (0°C to 70°C).

Fast, Flawless Performance BLACK memory cards use carefully chosen components and high speed NAND flash memory to ensure fast, flawless performance in today’s imaging devices. Our SD and microSD cards transfer data at speeds up to 99MB/s and are rated UHS-I U3, while our BLACK CF card takes advantage of transfer speeds up to 160MB/s and are UDMA 7 enabled. The entire BLACK memory card family is designed to ensure peak performance from your DSLR, camcorder, or action camera. .

48 Hour Replacement In addition to our Lifetime Warranty, BLACK memory cards come with a premium 48 hour replacement guarantee. Simply register your card online, and call our friendly customer service team if you ever experience any issues. We will happily replace any non-working card within 48 hours or less (not including weekends), prior to receiving your non-working card. You can also replace your card over the counter at any Delkin BLACK Authorized Reseller.

Please note that a purchase of Delkin BLACK can only be made in store at Dean & Smedley, Ashby de la Zouch or by contacting us here in Ashby by phone or email. Orders placed by phone or email must be paid for by Paypal invoicing. This is much safer for you, our customer, as you are not required to give us your payment details over the phone. We will receive an email from Paypal confirming your payment has been received. Your new BLACK card will then be dispatched to you.

Phone Dean or Toby on 01530 412735 or email us

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Due to the success of the Peak Design Everyday MESSENGER bags, we are please to announce the arrival of 4 new bags.

Firstly, Peak Design NEW Everyday BackPack 20L & BackPack 30L are now available.

Described as a pack that adapts to your ever-changing gear, lifestyle and environment, the Everyday Backpack was created by a team of designers, engineers, and photographers to meet the needs of creative, adventurous people. Unrivalled accessibility, expandability, and organisation. The patented MagLatch provides lighting fast top access, with dual side-loading via two weatherproof side zips. Huge external carry capacity made possible by a versatile tuck-away strap system and 2 expandable external side pockets. Integrated luggage carry makes this bag equally suited for daily commutes and extended travel. Endlessly configurable FlexFold dividers keep photo or everyday gear organised, protected, and not bunched at the bottom of your bag. Internally padded accessory pockets keep small items in check. Dedicated sleeve for up to 15” laptop, tablet, and documents. Ultra clean aesthetic, all-custom hardware, minimal dangling straps.

Available in 2 sizes 20L (fits up to 15" laptops) 30L (fits up to 16" laptops) and 2 colours Charcoal
& Ash

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Our 3rd NEW Bag comes in the form of a TOTE Bag.

Peak Design's NEW Everyday Tote is a classic tote, completely re imagined to protect, organise, and provide lighting-fast access to your photography and everyday gear. Made from a beautiful weatherproof Kodra, The Everyday Tote is lined with a high-density foam-padded cotton twill and accented with leather details. Removable FlexFold dividers let you organise the inside of the tote however you like, ideal for carrying essential photography, work, baby, or day-to-day gear. Easy-open side panels let you quickly access your gear without having to take the bag off your shoulder. Features a 13” laptop sleeve, luggage strap, magnetic closure points, external carry for tripods and other items, and seatbelt-style straps for hand, shoulder, or even backpack style carry.

Available in 2 colours Charcoal 20L (fits up to 15" laptops) & Ash

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Finally we have the Everyday Sling bag.

The Everyday Sling is the ultimate low-profile, quick-access day bag for light carry and gear minimalists, The Everyday Sling is a redefinition of what a single-shoulder sling bag can be. As a part of the award winning Everyday bag line, The Everyday Sling features unrivalled accessibility to your gear, expandability to match your carry needs, and organisation of your gear, no matter what you’re hauling. An uber-clean “no slop” design conceals a multitude of unique features, from lightning-fast strap adjusters, to a side-loading main compartment with origami-inspired FlexFold dividers, to a highly expandable outer pocket and external carry system. Plus, the sling packs flat so you can stuff it inside a larger bag when travelling. Ideal bag for beginning photographers, or pros who want to just carry their essential camera gear.

Available in 2 colours Charcoal 10L (fits up to 13" laptops) & Ash

I would strongly recommend all these bags depending on your photography needs & lifestyle. Check out our listing on and enjoy the product videos or visit

I sincerely hope you found this informative and a pleasure to read.

Hope to see you soon if you ever visit Ashby de la Zouch. Happy shooting.

Kind regards.


Your smartphone's camera is convenient, but for life's more memorable moments it can't compete with a dedicated camera. Holidays, christenings, weddings, family parties are such moments. You can do better.

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Smartphones have triggered a huge surge in digital snapping with hundreds if not thousands of pictures becoming trapped in your smartphone until they are lost when you break it or upgrade. There's rarely a day trip, night out or fried breakfast that goes undocumented, but more doesn't always mean better as these pictures end up in a digital 'black hole'. If you've ever been disappointed by blurry or grainy smartphone photos, it's time to consider something more capable.

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Your Smartphone is certainly sophisticated but the camera is held back by their slim profiles and pinhead-sized lenses. Here is an example, animals with big eyes see better in poor light, and the same is true of cameras. Dedicated cameras also include an optical zoom, which resizes the image before it hits the sensor. That's far more effective than smartphones' digital zooms, which try to add extra detail by mere guesswork.

Dedicated cameras have improved massively. A 1inch sensor in a CSC -Compact System Camera - has a surface area nine times the surface area of an iPhone's sensor and a wide-aperture lens.

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So why should you buy yourself a camera? The increased sensor and aperture size allows the camera to capture more light and measure it more accurately. This gives purer colours with less grain, especially when shooting in low light or capturing fast-moving subjects. Another major benefit is a shallow depth of field, blurring the background to give an ethereal quality to portrait shots. The overall result is image quality on a par with an SLR, and way beyond anything we’ve seen from smartphones.

For a truly immersive photographic experience, a Mirrorless CSC like the Panasonic LUMIX GX80 or Pentax K-S2 Digital SLR is the way to go. It's not just a matter of superior image quality. The sculpted ergonomic design, elegant controls and large optical viewfinder* put you in the creative driving seat. Whereas a smartphone captures a moment, a CSC / Digital SLR helps you create a work of art.

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Another major attraction of CSC / DSLRs is the ability to enhance them with lenses and flashguns. Attaching a specialist lens to a CSC or DSLR delivers yet another leap in quality. There are lenses that specialize in telephoto, wide-angle, macro and wide-aperture photography. Prime lenses forego a zoom function to deliver an extremely wide-aperture, capturing enough light for stunning image quality in the gloomiest of settings.

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Treasure your special moments and capture an image to allow you to create something - maybe a canvas enlargement - that you can enjoy forever.

I hope you enjoyed ready this blog.

Should you require more information please call into Dean & Smedley Digital Solutions, Ashby de la Zouch or visit us at

Regards Dean, Toby & Val

We are very pleased to announce that at Dean & Smedley Ltd are now stocking LUMIX G at our Ashby de la Zouch branch. Following continued success over many years with LUMIX TZ & FZ this comes as a welcomed addition to the many brands & manufacturers available from your local independant photo retailer.

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First to arrive are the NEW Panasonic LUMIX GX80K & Panasonic LUMIX GX80W. GX80K includes the LUMIX GX80 Body with Lumix G Vario 12-32mm/F3.5-5.6 ASPH Mega O.I.S in Black whilst the LUMIX GX80W includes LUMIX GX80 Body with Two Lenses (Lumix G Vario 12-32mm/F3.5-5.6 ASPH Mega O.I.S & Lumix G Vario 35-100mm/F4-5.6 ASPH Mega O.I.S)

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Capture those unmissable moments and preserve life memories & experiences that happen in fleeting moments with the LUMIX GX80. The Lumix GX80 reacts as quickly as you do.

Shoot, Select & Save with 4K Photo with the LUMIX GX80. When searching the streets for inspiration the LUMIX GX80 reacts like you. Part of the LUMIX 4K Photo range you can film in 4K Quality at 30 frames per second and then extract the perfect frame as an 8million pixel still image. The LUMIX GX80 Post Focus Function gives you the freedom to choose the focus point even after you have taken the shot. The LUMIX GX80 has a Dual Image Stabiliser to help you capture crisper, clearer images in difficult or fast moving environments. A 16Million Pixel Sensor in the LUMIX GX80 lets you capture more detail and produce sharp images without the need for a low pass filter. Fitted is a 2764K Dot Live View Viewfinder (LVF) which is perfect for framing your shots and capture every detail you are looking for. The micro 4/3rds CSC from LUMIX gives a ratio of 2x therefore 35mm equivalent focal length give the user 24-64mm & 70-200mm from these very small, quality lenses.

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LUMIX G, PENTAX Q, & OLYMPUS Pen/ OM-D, are all available from us here at Dean & Smedley, Ashby &, and are a smaller, quality &creative alternative to the big & bulky D-SLR's from Canon & Nikon.

Please share our blog on Facebook and Twitter & should you require more information, please contact me on 01530 412735.

Thanks for reading.


Pentax K-S2 voted Best D-SLR Advanced

Check out our video on the homepage.

We are very pleased to announce that RICOH IMAGING has won three prestigious 2015 TIPA Photo & Imaging Awards which can be purchased from stock at .

PENTAX K-S2: BEST DSLR ADVANCED available from stock

TIPA is an independent, non-profit organsation comprising the chief editors and technical editors of 27 photo and imaging magazines from 16 countries across five continents. TIPA also has a cooperative agreement with the Camera Journal Press Club of Japan. During the voting session, which took place on Friday, 20 March 2015, in Dubai, UAE, TIPA members noted the following details about the winning products:

BEST DSLR ADVANCED PENTAX K-S2 The PENTAX K-S2 is a good match for enthusiast photographers and features a 20MP CMOS sensor without a low pass filter. It has a weather and dust resistant body, offers an optical pentaprism (100% field of view) and is the first PENTAX DSLR with a Vari-angle LCD (3-inch, 921K dots). The compact body incorporates a Shake Reduction (SR) mechanism and can handle all new and many older PENTAX lenses, albeit with some requiring an adapter. The K-S2 can deliver a top shutter speed of 1/6000 second with a continuous shooting rate of four to five frames per second. Creative functions include multi exposure, interval shooting, an advanced HDR mode, full HD video, and built-in WiFi with a dedicated app to transfer images and wireless tethered shooting.

Capture : Create : Enjoy our products & services at

Regards Dean & Toby